Juvederm is a ‘next generation’ family of smooth, long-lasting gel dermal fillers, and the latest advance in hyaluronic acid cosmetic filler technology. In the body, hyaluronic acid fills the space between collagen and elastin fibers of the skin. It is present in all living cells; attracting and binding water, hydrating and giving the skin smoothness and volume. As our body ages, the ability of the body’s cells to manufacture its own hyaluronic acid is diminished, resulting in the loss of skin volume, producing folds and wrinkles